Many internet marketers or website owners outsource their link building to a professional link-building service. Mostly because creating backlinks takes time and isn’t very interesting work. The problem is, however, that apart from creating great content and doing basic SEO on your site, backlinking is the most important thing when it comes to your website’s ranking. So when it isn’t done right, it can be disastrous for your rankings in the search engines. We all know that bad rankings result in bad traffic and that results in bad business.

So let’s take a closer look at the key factors every professional link-building service should have:

High pagerank links.

Search engines count backlinks as votes for your site. The more authority or pagerank this vote comes from, the more authority this backlink gives to your site. Google uses a pagerank system with pageranks from 0 to 10, 0 being less “important” than a pagerank 10. A backlink from a site with a pagerank of 5 has more authority than dozens of backlinks from a pagerank 0 site. This does not mean that you only need high pagerank backlinks; monthly backlink building service you need a foundation of pagerank 0 backlinks to make it look more natural to the search engines. However, the ones that will increase your rankings are from sites with a pagerank of 2 to 10. So that explains why a link-building service needs to provide you with high pagerank links.

The links must have an anchor text.

By an anchor text, we mean the clickable or highlighted part of the backlink that is created. This anchor text should be your keyword or keyword phrase. If your backlink does not contain a targeted anchor text, your link is not that effective SEO-wise. The service that you use should always ask you for your anchor text.

Links that have the dofollow attribute.

There are two sorts of attributes when it comes to backlinks. The nofollow and the dofollow attribute. When a link has the nofollow attribute, the search engines follow the link back to your site but do not pass on the pagerank or authority of that site to your site. In other words, it is not going to help you building authority to your site. Backlinks that have the Nofollow attribute do pass the pagerank of the site that they come from and will help you build authority to your site. So always make sure that the service that you outsource your link building to builds dofollow backlinks to your site.